Malta Dairy Products Ltd. launched a new campaign I drink Fresh! Celebrities from different walks of life such as Destiny Chukunyere, Antonio Camilleri and Gianni Zammit have been brought together to remind people of the many benefits of drinking fresh milk.

The campaign seeks to highlight the importance of consuming fresh milk as part of a varied and balanced diet.

Fresh milk is a rich source of several vitamins and minerals, including calcium, potassium, phosphorous, magnesium, iodine, vitamins B2 and B12, and a valuable source of protein. All these nutrients are essential to the human body and provide a range of health benefits, such as the promotion of healthy bones and teeth.